Are you Linkedin?

If you’re reading this post then I'm pretty sure you already know online marketing and social media has become top priority for your business, and this includes you as an individual. But if this is all new to you, where do you start? The first thing we ask our clients is whether they’re on LinkedIn and if they’re not then you better believe that’s the first place we’re visiting. The connections you’ve established throughout your career are the ones who will help you grow your network. The goal of LinkedIn is quite simple; it’s all about making connections. Whether it is for new business opportunities (B2B), building a relationship with like-minded individuals (credibility building) or seeking out new job opportunities.

Here’s a simple list on getting started:

  1. Connect with past and present co-workers, friends and bosses
  2. Create your business page, be sure to get in all those important keywords too! (We’ll talk about keywords and SEO for linkedin in another post)
  3. Seek out individuals you would like to build a relationship with.
    Send a personal note introducing yourself and don’t be shy, let them know why you want to connect.
  4. Join LinkedIn Groups where you can join in on the chatter. This is a great opportunity to make new connections and share your expertise.

Understanding how to utilize each social media platform is key, and like anything it takes time to gain traction. Just be sure to be consistent, don’t sacrifice one platform for another and test what works and what doesn’t.

Let's connect! >

7 Digital Tools To Keep Your Organized

I've spent a lot of time finding the best apps to keep my business organized.  There was a lot of exploring and testing, but I finally figured out the best systems for my business.  Below is a list that I think all businesses should atleast try if you're not happy with where your digital organization is going.

Google Drive:  Google has done an amazing job of offering this free service to their users.  I share docs with all my clients here, I can even tell when someone has received the doc, opened it, and we can leave comments for each other.  It takes the hassel out of waiting to hear if someone received your emails with those precious edits that need working on today.

Here's a list of what you can do on Google Drive:

  • Organize Folders
  • Utilize googles document, presentation and spreadsheet system (it's just as good as microsoft office)
  • Create forms
  • Connect other apps - There are a load of apps you can connect to your Drive, take the time to go through them and see what, if any, would benefit your business.

Your team and clients will love you for this.  In order to keep business (and life) moving, you have to keep organized.

 SkypeAs a business owner I know how important it is to be available to my clients during the day.  Skype makes it easy for them to send me a quick message or get on a conference call.

Google+ Hangout on AirHangout on Air is broadcast, recorded and uploaded to YouTube. This is a great way to connect with an audience that you're looking to educate and connect with.  Here's a great post on how to host your first Google Hangout on Air

EvernoteGood old Evernote has been my buddy since 2008.  There are a ton of things you can do with this simple little app. From simple note taking and scanning to web clipping and digital assisting.  Check out this article on some of the apps you can connect and do a little research on google.  You'll be amazed with all you can find for this app. Oh and it works on your phone and computer.

IFTTTIFTTT is a service that lets you create powerful connections with one simple statement: IF THIS THEN THAT.  Basically, you creat your own trigger and action with your favorite apps.  Its hard to explain, you'll have to see it to understand it so check out their website or check it out on your phone.

Passpack: Tired of trying to remember where you put that new password? Passpack will store up to 100 passwords for free plus you can add 1 user to the account.  If you have have more people to share with and more passwords to remember, you can choose a plan starting at $1.50!

JustCloud: I recently signed up with JustCloud and boy am I happy I did.  I was able to back up and entire macbook pro, including all my photos.  I highly suggest utilizing some sort of back up for your computer.

I hope you find this list useful for your fresh start.  The only way to move forward effectively is to start organizing your business and life. 

Twitter Lists: How to Keep Up with your Newsfeed

If you have ever attempted to keep up with the constant flow of twitter updates, you're sure to be lost within 5 seconds flat.  It's incredible how much people have to say and how quickly the updates just keep on coming.

This simple twitter tip was made for the newby in mind.

But before I explain why twitter lists are important, you're probably wondering why you might even want to be a part of this insanity.  Here's my quick and number one answer. LEADS

Social media is all about networking and if you have a business or practice you better be utilizing it. The main goal is to drive prospects to your website and get them to love you. Aside for paying for advertising and hoping that someone will stumble upon your website, social media is the number one way (at least in my eyes) to drive traffic to your site.

A twitter list is a great way to keep groups of people in one place. Why would you want to do this?  Let's say you're following a number of different types of content curators.  Inspirational, Health Conscious, Medical etc. It would be impossible to sit there going through your newsfeed because it just moves way too fast.  You also don't want to sit there clicking through each person you're following it's just not possible. You can create your own lists or subscribe to lists created by others. Viewing a list will show you a stream of Tweets from that particular group of people.  This makes it easier to re-tweet on a particular subject plus you don't have to necessarily follow them.

Below are details to help you create your twitter list

To create a list:

  1. Go to your Lists page. This can be done via the profile icon drop down menu in the top right navigation bar or by going to your profile page and clicking on Lists.
  2. Click Create list.
  3. Enter the name of your list, a short description of the list, and select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list).
  4. Click Save list.

For a more in depth explanation of updating, following and sharing lists check out twitter's official blog post here.

5 Steps to Optimise Your LinkedIn Profile

LinkedIn is THE NUMBER ONE social network for professionals, so why are you treating it like its just an online resume? In this day and age you need to start thinking outside the box.  Follow these 5 simple steps and you'll be one step closer to landing that job, earning more clients and closing that deal.

1. Your Profile Picture and Background: Make sure you've got a kick a$$ profile picture and banner. Do you know how often I reject a connection because there's no picture? People want to feel connected and depending on your industry they're also drawn to interesting and quirky photos. So if you're a graphic designer, get creative with your background.  In realestate? Get a photo with the nicest home or apt you've sold.  Recruiter? get good pic of yourself interviewing someone or speaking at an event.

2. Your professional headline: Keep it interesting, this is where your story begins. Here's an example, Real Estate Agent (boring) | Upper West Side Luxury Real Estate Agent, cha-ching!  This gives people an idea you're working with pretty high end placement here.  It's important to niche yourself.  You may think this is limiting your capabilities, but would you rather work with a client in a $6000/month budget or a $2000/month budget? Get the picture?

3. Summary: Your summary is where you're going to draw in your connections.  Stand out from the rest, make it interesting.  Be sure to use keywords specific to your industry and make it short and sweet. Lets be honest, peoples attention span are limited these days.

4. Experiences: This is where all the juicy stuff goes, don't just list your responsibilities, tell your story. Educate your reader, treat it like a mini interview & give examples of your success.

5. LinkedIn Blogging Platform: If you're not familiar, Linkedin rolled out their blogging platform to all members a few months ago.  It's free, it's searchable and it shows you're a leader in your industry. 

 These are just a few pointers to help you get started with your professional profile and creating a personal brand, if you haven't read the post on working in keywords to boost your profile make sure you check it out here.  Need help optimizing your profile? Shoot me an email, I'll hook you up with a great connection.

LOSING FOLLOWERS USED TO HURT

But I'm Happy You're no Longer Part of my Crew

I remember when every new follower made me feel like a kid in a candy store. I’d quickly jump on my phone to see who this mysterious person was and quickly follow them back.  Then, there were those times when that one follower was some weirdo with no profile and had tons of skankoid posts that I wanted no part of.

As my network began to grow more quickly, I made sure to pick and choose my ideal “candidates” for my profile.  Yes, I do consider some of these connections candidates. Some of them I’ll even call my secret mentors and there are those handful of peeps that just post some pretty nifty stuff that I find beneficial to my own network.  I’d rather have 10 really awesome followers than 100 weirdo’s that make me feel icky. I won’t lie, it used to really sting when I would lose one of my followers, it was like getting stabbed in the back. I didn’t get why my numbers were dropping, I was pretty sure what I was sharing and posting were just what my followers liked. I needed to find out who these people were, then one day I came across this app call justunfollow. Boy was I happy I did because I was able to see who these so called “followers” were that were dropping off my list.  Low and behold, I was losing all those icky followers and spammers I wanted no part of.

There was a time when social media was all about how many more followers you could have than you good ol’ nemesis Sandy down the block.  Those days are long gone! It’s all about quality vs. quantity, those super 10 followers are the ones you want to really impress.  They’re the ones who are going to keep you writing, keep you growing and make you feel like you’re one of the most important people (or businesses) out there. And these “candidates” I speak of, well those are the guys who don’t necessarily share the same interests but they’re one of those people you want to follow, impress and win over. There’s a good chance they could be your next client. So be sure to watch other threads with questions or comments that you could possible answer and win them over.

Customer Service & the Power of Social Media

Never underestimate the power of social media, why do I say this? The power of social media is one of those things a business can no longer ignore. The good, the bad and the ugly are all there for everyone to see.

Let me explain why I'm bringing this up. The other day I happened to drop my phone, as soon as I picked it up I realized my favorite OtterBox case split. I was like "whaaaaaat?" I thought these things were supposed to be indestructible!  I barely had the thing for 2 months and my initial thought was $50 down the drain. But... at least my phone was still intact right? I wasn't about to bash OtterBox for this mishap, but I was just so annoyed I had to share with my followers. Let's face it, that's what we do these days, I needed that extra little boost of friends telling me it was a good thing the $300 iPhonewas still ok.   I seriously love the products they sell, and even more than ever I love what their brand stands for. I now had a first hand experience with amazing customer service due to the power of a #hashtag. Check out the post below.

How awesome was that! This is what good customer service is all about, listening and coming up with a solution. Notice I didn't directly @tag them, but I did utilize the #hashtag.  Anytime you need to mention a business or event make it a habit to use a #hashtag, and businesses, be sure to search and keep your eyes open for them. Hey, you never know, even if a complaint or question isn't directed to your business you could possibly come up with an answer and gain a new customer. Now how's that for some freaking useful information!?

Lesson Learned for Businesses:

  1. Listen to your customers
  2. Always respond and create a solution for them
  3. Follow your #hashtags
  4. Be a little sneaky, come up with a solution that may not be directed to your business

Lessons to Take Home:

  1. Don't bash a product (we're not perfect either)
  2. Utilize social media for a solution
  3. Praise and share awesomeness!
  4.  

Your 2015 Social Media Audit

How Important is a Social Media Audit?

So often I work with clients who have a social presence on just about every network but no ryhme or reason for these accounts.  When I ask who their target audience is, I get the same answer - "Anyone who needs our serivce". If this sounds like you or the business you're working for than you're going about it all wrong.  It's so important to understand who your target audience is and what your key marketing objectives are. Once you have developed an awareness of your audience members, then you need to think about what it is you want them to do.

Here are a few questions to ask yourself:

  • Have you aligned your goals with the goals of your company in general?
  • Are you measuring your KPI's?
  • Have you sufficiently defined your target audience?
  • Are your employees educated on your social strategy?
  • Are your profiles branded properly?
  • Are you using proper SEO tactics for your profiles?
  • Do you have a budget in place for social media advertising?

This short list of questions is just the beginning of how you complete a social media audit for your business.  To completely begin to understand how to create a real strategy behind your social media efforts conducting a true social media audit is key to your success.

To schedule a complete social media audit feel free to contact me here.

7 Digital Tools To Keep Your Organized in 2015

 

Is your business ready for 2015?

This year I spent a lot of time finding the best apps to keep my business organized.  There was a lot of exploring and testing, but I finally figured out the best systems for my business.  Below is a list that I think all businesses should atleast try if you're not happy with where your digital organization is going.

Google Drive:  Google has done an amazing job of offering this free service to their users.  I share docs with all my clients here, I can even tell when someone has received the doc, opened it, and we can leave comments for each other.  It takes the hassel out of waiting to hear if someone received your emails with those precious edits that need working on today.

Here's a list of what you can do on Google Drive:

  • Organize Folders
  • Utilize googles document, presentation and spreadsheet system (it's just as good as microsoft office)
  • Create forms
  • Connect other apps - There are a load of apps you can connect to your Drive, take the time to go through them and see what, if any, would benefit your business.

Your team and clients will love you for this.  In order to keep business (and life) moving, you have to keep organized.

 SkypeAs a business owner I know how important it is to be available to my clients during the day.  Skype makes it easy for them to send me a quick message or get on a conference call.

Google+ Hangout on AirHangout on Air is broadcast, recorded and uploaded to YouTube. This is a great way to connect with an audience that you're looking to educate and connect with.  Here's a great post on how to host your first Google Hangout on Air

EvernoteGood old Evernote has been my buddy since 2008.  There are a ton of things you can do with this simple little app. From simple note taking and scanning to web clipping and digital assisting.  Check out this article on some of the apps you can connect and do a little research on google.  You'll be amazed with all you can find for this app. Oh and it works on your phone and computer.

IFTTTIFTTT is a service that lets you create powerful connections with one simple statement: IF THIS THEN THAT.  Basically, you creat your own trigger and action with your favorite apps.  Its hard to explain, you'll have to see it to understand it so check out their website or check it out on your phone.

Passpack: Tired of trying to remember where you put that new password? Passpack will store up to 100 passwords for free plus you can add 1 user to the account.  If you have have more people to share with and more passwords to remember, you can choose a plan starting at $1.50!

JustCloud: I recently signed up with JustCloud and boy am I happy I did.  I was able to back up and entire macbook pro, including all my photos.  I highly suggest utilizing some sort of back up for your computer.

I hope you find this list useful for your 2015 fresh start.  The only way to move forward effectively is to start organizing your business and life.  See you in 2015!

LinkedIn and SEO: Building Your Personal Campaign

Utilizing the power of LinkedIn

LinkedIn is a very powerful tool when it comes to marketing yourself, and just like having your own website, optimizing is key. If you’re using LinkedIn as part of your SEO strategy it needs to be visible in organic searches within LinkedIn as well as outside of it. Have you ever noticed on your page how LinkedIn suggests connections to you? This is all based on what has been found right on your profile using those valuable keywords you’ve listed in your bio. When a person visits your page profile those visits are recorded and made available to search engines, therefore being “popular” adds to SEO.

Sharing valuable content is another strategy we often use, if you have a blog be sure to tie that into your status updates or group discussions.

Link to your content and engage your audience. If you have a business page, be sure to post there as well and monitor those who are commenting and sharing. Just to show you how valuable LinkedIn really is, go ahead and search for your name or company 99% of the time your LinkedIn page will be one of the first in that search.

How to work in keywords:

  • Include relevant keywords in your headline and job descriptions
  • Work keywords into your summary sectionAdd keywords to your skills & expertise section
  • Ask for recommendations & endorsements and give them too
  • Customize your profile URL
  • Join groups related to your industry and background and join the discussion

Using LinkedIn as part of your SEO strategy is highly effective when used correctly. The key is to build relationships and extend beyond the LinkedIn network.

 

Social Media Character Count

I've come across a few newbie questions regarding character count for social media. I've seen some of the biggest mistakes made from not understanding how to correctly craft those headlines and posts.  It's one of those things you don't think about until its time to start creating those headlines. It's crucial to hit that sweet spot with your copy, if you don't - well, you're just not going to get those hits you're seeking out. Social media character count really doesn count!

Sumall and Buffer have partnered up to bring you the perfect infographic that highlights exactly what you need to know about hitting that character length sweet spot.

To read more detail on subject visit the Buffer blog.