If you’re reading this post then I'm pretty sure you already know online marketing and social media has become top priority for your business, and this includes you as an individual. But if this is all new to you, where do you start? The first thing we ask our clients is whether they’re on LinkedIn and if they’re not then you better believe that’s the first place we’re visiting. The connections you’ve established throughout your career are the ones who will help you grow your network. The goal of LinkedIn is quite simple; it’s all about making connections. Whether it is for new business opportunities (B2B), building a relationship with like-minded individuals (credibility building) or seeking out new job opportunities.
Here’s a simple list on getting started:
- Connect with past and present co-workers, friends and bosses
- Create your business page, be sure to get in all those important keywords too! (We’ll talk about keywords and SEO for linkedin in another post)
- Seek out individuals you would like to build a relationship with.
Send a personal note introducing yourself and don’t be shy, let them know why you want to connect.
- Join LinkedIn Groups where you can join in on the chatter. This is a great opportunity to make new connections and share your expertise.
Understanding how to utilize each social media platform is key, and like anything it takes time to gain traction. Just be sure to be consistent, don’t sacrifice one platform for another and test what works and what doesn’t.