But I'm Happy You're no Longer Part of my Crew

I remember when every new follower made me feel like a kid in a candy store. I’d quickly jump on my phone to see who this mysterious person was and quickly follow them back.  Then, there were those times when that one follower was some weirdo with no profile and had tons of skankoid posts that I wanted no part of.

As my network began to grow more quickly, I made sure to pick and choose my ideal “candidates” for my profile.  Yes, I do consider some of these connections candidates. Some of them I’ll even call my secret mentors and there are those handful of peeps that just post some pretty nifty stuff that I find beneficial to my own network.  I’d rather have 10 really awesome followers than 100 weirdo’s that make me feel icky. I won’t lie, it used to really sting when I would lose one of my followers, it was like getting stabbed in the back. I didn’t get why my numbers were dropping, I was pretty sure what I was sharing and posting were just what my followers liked. I needed to find out who these people were, then one day I came across this app call justunfollow. Boy was I happy I did because I was able to see who these so called “followers” were that were dropping off my list.  Low and behold, I was losing all those icky followers and spammers I wanted no part of.

There was a time when social media was all about how many more followers you could have than you good ol’ nemesis Sandy down the block.  Those days are long gone! It’s all about quality vs. quantity, those super 10 followers are the ones you want to really impress.  They’re the ones who are going to keep you writing, keep you growing and make you feel like you’re one of the most important people (or businesses) out there. And these “candidates” I speak of, well those are the guys who don’t necessarily share the same interests but they’re one of those people you want to follow, impress and win over. There’s a good chance they could be your next client. So be sure to watch other threads with questions or comments that you could possible answer and win them over.

Customer Service & the Power of Social Media

Never underestimate the power of social media, why do I say this? The power of social media is one of those things a business can no longer ignore. The good, the bad and the ugly are all there for everyone to see.

Let me explain why I'm bringing this up. The other day I happened to drop my phone, as soon as I picked it up I realized my favorite OtterBox case split. I was like "whaaaaaat?" I thought these things were supposed to be indestructible!  I barely had the thing for 2 months and my initial thought was $50 down the drain. But... at least my phone was still intact right? I wasn't about to bash OtterBox for this mishap, but I was just so annoyed I had to share with my followers. Let's face it, that's what we do these days, I needed that extra little boost of friends telling me it was a good thing the $300 iPhonewas still ok.   I seriously love the products they sell, and even more than ever I love what their brand stands for. I now had a first hand experience with amazing customer service due to the power of a #hashtag. Check out the post below.

How awesome was that! This is what good customer service is all about, listening and coming up with a solution. Notice I didn't directly @tag them, but I did utilize the #hashtag.  Anytime you need to mention a business or event make it a habit to use a #hashtag, and businesses, be sure to search and keep your eyes open for them. Hey, you never know, even if a complaint or question isn't directed to your business you could possibly come up with an answer and gain a new customer. Now how's that for some freaking useful information!?

Lesson Learned for Businesses:

  1. Listen to your customers
  2. Always respond and create a solution for them
  3. Follow your #hashtags
  4. Be a little sneaky, come up with a solution that may not be directed to your business

Lessons to Take Home:

  1. Don't bash a product (we're not perfect either)
  2. Utilize social media for a solution
  3. Praise and share awesomeness!

Your 2015 Social Media Audit

How Important is a Social Media Audit?

So often I work with clients who have a social presence on just about every network but no ryhme or reason for these accounts.  When I ask who their target audience is, I get the same answer - "Anyone who needs our serivce". If this sounds like you or the business you're working for than you're going about it all wrong.  It's so important to understand who your target audience is and what your key marketing objectives are. Once you have developed an awareness of your audience members, then you need to think about what it is you want them to do.

Here are a few questions to ask yourself:

  • Have you aligned your goals with the goals of your company in general?
  • Are you measuring your KPI's?
  • Have you sufficiently defined your target audience?
  • Are your employees educated on your social strategy?
  • Are your profiles branded properly?
  • Are you using proper SEO tactics for your profiles?
  • Do you have a budget in place for social media advertising?

This short list of questions is just the beginning of how you complete a social media audit for your business.  To completely begin to understand how to create a real strategy behind your social media efforts conducting a true social media audit is key to your success.

To schedule a complete social media audit feel free to contact me here.

Social Media Character Count

I've come across a few newbie questions regarding character count for social media. I've seen some of the biggest mistakes made from not understanding how to correctly craft those headlines and posts.  It's one of those things you don't think about until its time to start creating those headlines. It's crucial to hit that sweet spot with your copy, if you don't - well, you're just not going to get those hits you're seeking out. Social media character count really doesn count!

Sumall and Buffer have partnered up to bring you the perfect infographic that highlights exactly what you need to know about hitting that character length sweet spot.

To read more detail on subject visit the Buffer blog.