Twitter Lists: How to Keep Up with your Newsfeed

If you have ever attempted to keep up with the constant flow of twitter updates, you're sure to be lost within 5 seconds flat.  It's incredible how much people have to say and how quickly the updates just keep on coming.

This simple twitter tip was made for the newby in mind.

But before I explain why twitter lists are important, you're probably wondering why you might even want to be a part of this insanity.  Here's my quick and number one answer. LEADS

Social media is all about networking and if you have a business or practice you better be utilizing it. The main goal is to drive prospects to your website and get them to love you. Aside for paying for advertising and hoping that someone will stumble upon your website, social media is the number one way (at least in my eyes) to drive traffic to your site.

A twitter list is a great way to keep groups of people in one place. Why would you want to do this?  Let's say you're following a number of different types of content curators.  Inspirational, Health Conscious, Medical etc. It would be impossible to sit there going through your newsfeed because it just moves way too fast.  You also don't want to sit there clicking through each person you're following it's just not possible. You can create your own lists or subscribe to lists created by others. Viewing a list will show you a stream of Tweets from that particular group of people.  This makes it easier to re-tweet on a particular subject plus you don't have to necessarily follow them.

Below are details to help you create your twitter list

To create a list:

  1. Go to your Lists page. This can be done via the profile icon drop down menu in the top right navigation bar or by going to your profile page and clicking on Lists.
  2. Click Create list.
  3. Enter the name of your list, a short description of the list, and select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list).
  4. Click Save list.

For a more in depth explanation of updating, following and sharing lists check out twitter's official blog post here.

All About Twitter for Small Businesses

I've been using twitter for a few years and I sometimes forget those who have little or no experience have no clue what its about. Recently I had a conversation with my sister, she really had no idea what I did for a living so my simple answer, "I manage social media for businesses", "Ummm, what does that mean?" My answer, "Well for instance I work with a branding agency tweeting about advertising & branding".  What the heck is tweeting? I seriously couldn't believe she was asking me this.  She had heard the term tweeting before, but she never had to use it nor was she interested (or so she thought).  She's a teacher and an artist and what drove me crazy about her not knowing about twitter was that she could be using it for her art!  Low and behold, this is my next project - kick starting her twitter and teaching her how to use it.

So for those who need an explanation, Twitter IS another FREE marketing tool for your business.  There are over 230 million users on this platform so you better believe it's a site you want to be on.  But what's important to remember, you can't just expect to get on there and start tweeting away with no clear strategy behind it.

One of the biggest mistakes I find small businesses making is they create their account, go crazy posting promotional content, see there's no response and just quit. Just because its free it doesn't mean you can just go crazy because you know you're  saving money.  You HAVE to know what you're doing.  One of the BIGGEST marketing challenges is social media and this is one road you don't want to screw up.  You know the old saying, you gotta spend money to make money?  Well its true! Whether you're hiring a social media expert, taking a course so you can do it yourself or advertising on one of the platforms.

There are a ton of free resources out there to take advantage of, just google it and you'll be presented with some of the best free advice out there.  And if you're still overwhelmed about getting together a strategy you can feel free to contact me for a consultation.

In the meantime check out this quick Twitter Cheat Sheet I created for Beginners.

Edgar + Buffer = <3

I'm in-love... this time with a new app.  My daily routine is pretty hectic, and sometimes I can't even consider it a routine since it just tends to really piles out of control.  From getting breakfast and kids ready for school, to reading emails, updating websites and managing social media for a number of clients - never mind my own social updates, unfortunately those often fall short. Until now, I came about this juicy app called meetedgar.

Laura Roeder is the brains behind this amazing scheduler and she is really onto something here.  I am an absolute app junky, and don't get me wrong the other schedulers I use, without a doubt, serve their own purpose. But edgar is quite different, so what makes edgar stand out from the rest?

Categorizing & Re-Using with a Single Click!

So lets say you have about 10 posts all having to do with branding - take all those branding posts and dump them into your new branding bucket (aka category). But what if you really want to make sure those branding posts are hitting the right audience at the right time? Here's where you get to use this handy dandy re-use tool.  With edgar all those posts are dumped into your "brand bucket" and if you're keen on having these posts recycled (and you really should be) then edgar will rotate those posts and keep them coming. So its definitely important for you to keep those buckets full of content so the posts aren't re-used to quickly.

Finally, to really maximize my day, I've scheduled my buffer que to post at the times I don't have listed in my edgar app.  This way I can utilize the suggested posts as well as my own feed with important updates I want to share that aren't my own.

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5 Tools I Can't Live Without

The benefits of running my own digital marketing business is definitely something to brag about.  No clocking in or out, no running to get a train ticket or fill up my gas tank, sitting in my PJ's if I want, well you get the idea its pretty snazzy position to be in. But when you live and breath digital marketing, time is of the essence.  Because I manage multiple business accounts, it's important that I have complete structure in my day to day activities.

Don't get me wrong, there are certain drawbacks to freelancing, like having to work until 2AM to reach a deadline, waiting for feedback or checks from unreliable clients, knowing when to just stop working for the day - but with years of experience and those awesome tools created by people like myself I've finally find a way to do it all.

Here's a list of tools that have help me keep myself on track:

1.  Evernote: This handy little app runs on my iPhone, iPad and mac.  It basically acts like my lifeline to all my devices, its a digital file cabinet and then some.

2.  FeedlyThis snazzy little find delivers content you're looking for.  Aside from choosing from their list of picks you can also add your own feed.

3.  Google CalendarWhen you're on a constant deadline and have multiple clients to keep up with, google cal will keep you and your clients in the know of what's happening and next steps.

4.  Buffer App: Buffer helps you manage multiple social media accounts at once, you can even schedule posts right from your phone.  Buffer also has their own list of content suggestions as well as a feeds for your own favorite websites.

5.  Bulk Buffer: Another awesome tool to keep you moving, upload hundreds of updates to your buffer account and it's free!