You heard me right, stop relying on social media to grow your business. Here's the thing, social media is a great space for ALL businesses to connect with their tribe. You definitely want people their talking and interacting, but the first thing you need to do is blog. You don't want to just promote your products and services, you need to build relationships. So if you're only posting on social, where are you sending you tribe?
Blogging is such a huge part of growing your business. I won't lie, it's not my favorite thing to do, I tend to overthink what I want to talk about. You don't have to blog weekly, pick a time that suits you. I tend to blog on a monthly basis, I like short form blogs with bite-sized information. Here are some ideas for you.
- Vlogging: Video Blogging, just make sure you do some sort of quick little post for what's it about, good SEO practice.
- Short form blogging: Quick tips, straight to the point
- Long Form blogging: Editorial style blogging
- How To's
Now that you have some ideas of how to start blogging, think about what you could blog about. What are some of the things people ask you? These are the things people want to know about. This is what will grab their attention. So sit down, grab a pen and start writing some ideas.